TY  - BOOK
AU  - Alsop, Ronald
AU  - Abraham, Bill
TI  - The wall street journal on marketing
SN  - 8185274444
U1  - 658.8 
PY  - 1992///
CY  - New Delhi: 
PB  - Universal Book Store
KW  - advertising campaigns
KW  - advertising styles
KW  - changing consumers
KW  - corporate strategy
KW  - new products
KW  - packaging and promotion
KW  - retailing and distribution
KW  - selling services
KW  - world market
ER  -