Boyd, Harper W. <br/><br/>
Marketing research: text and cases 

 - 7th ed. 
 - Delhi:   All India Traveller Bookseller,  1989 
 - xv, 816p., app., ind.  24 cm x18.5 cm 
<br/><br/><label>ISBN: </label>8185386161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising research<br/>analysis<br/>data collection<br/>market segments<br/>marketing research<br/>product research<br/>research process<br/>sampling<br/>scientific method
<br/><br/><label>Dewey Class. No.: </label>658.83  / BOY