TY  - BOOK
AU  - Boyd, Harper W.
AU  - Stasch, Stanley F.
AU  - Westfall, Ralph
TI  - Marketing research: text and cases
SN  - 8185386161
U1  - 658.83 
PY  - 1989///
CY  - Delhi: 
PB  - All India Traveller Bookseller
KW  - advertising research
KW  - analysis
KW  - data collection
KW  - market segments
KW  - marketing research
KW  - product research
KW  - research process
KW  - sampling
KW  - scientific method
ER  -