Hill, Richard M. <br/><br/>
Industrial marketing, / by Richard M Hill, Ralph S. Alexender and James S. Cross  
by Richard M Hill, Ralph S. Alexender and James S. Cross EDITION STT.4th ed. 
 - 4th ed. 
 - Delhi:   A.I.T.B.S. Publisher  1996 
 - xii, 703p., ind.  22 cm x 14 cm   
<br/><br/><label>ISBN: </label>8185386196   
<br/><br/><label>Subjects--Topical Terms: </label><br/> advertising<br/> case<br/> channel<br/> customer<br/> goals<br/> goods<br/> marketing<br/> marketing intelligence<br/> performance<br/> personal selling<br/> pricing decisions<br/> purchasing systems<br/> strategy<br/> value and vendor analysis<br/>industrial marketing
<br/><br/><label>Dewey Class. No.: </label>658.8   / HIL