TY  - BOOK
AU  - Hill, Richard M.
AU  - Alexender, Ralph S.
AU  - Cross, James S.
TI  - Industrial marketing, / by Richard M Hill, Ralph S. Alexender and James S. Cross 
SN  - 8185386196  
U1  - 658.8  
PY  - 1996///
CY  - Delhi: 
PB  - A.I.T.B.S. Publisher
KW  -  advertising
KW  -  case
KW  -  channel
KW  -  customer
KW  -  goals
KW  -  goods
KW  -  marketing
KW  -  marketing intelligence
KW  -  performance
KW  -  personal selling
KW  -  pricing decisions
KW  -  purchasing systems
KW  -  strategy
KW  -  value and vendor analysis
KW  - industrial marketing
ER  -