Cravens, David W. <br/><br/>
Marketing management 
by David W. Cravens, Gerald E. Hills and Robert B. Woodruff 
 - Delhi:   All India Traveller Bookseller  1994 
 - xx, 714p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8185386927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>analyzing situation<br/>buying behaviour<br/>consumer markets<br/>distribution<br/>forecasting<br/>implementation<br/>industrial markets<br/>market measurement<br/>marketing planning<br/>marketing role<br/>marketing strategy<br/>new product development<br/>positioning<br/>pricing<br/>product decisions<br/>programme design<br/>segmentation<br/>targeting
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRA