TY  - BOOK
AU  - Cravens, David W.
AU  - Hills, Gerald E.
AU  - Woodruff, Robert B.
TI  - Marketing management
SN  - 8185386927
U1  - 658.802 
PY  - 1994///
CY  - Delhi: 
PB  - All India Traveller Bookseller
KW  - advertising
KW  - analyzing situation
KW  - buying behaviour
KW  - consumer markets
KW  - distribution
KW  - forecasting
KW  - implementation
KW  - industrial markets
KW  - market measurement
KW  - marketing planning
KW  - marketing role
KW  - marketing strategy
KW  - new product development
KW  - positioning
KW  - pricing
KW  - product decisions
KW  - programme design
KW  - segmentation
KW  - targeting
ER  -