TY  - BOOK
AU  - Rao, S. V. R.
TI  - Handbook of pharmaceutical marketing in India
SN  - 8185457441
U1  - 658.809615 
PY  - 1998///
CY  - Bangalore: 
PB  - Panther Publishers Privet Limited
KW  - corporate scoreboard
KW  - crystal ball
KW  - excellence in marketing
KW  - game plan
KW  - GMP
KW  - market
KW  - new product
KW  - personal selling
KW  - pharmaceutical industry
KW  - place
KW  - policy
KW  - power
KW  - prescription
KW  - price
KW  - product
KW  - promotion
KW  - public relations
ER  -