TY  - BOOK
AU  - Birtt, Steuart Henderson (ed.)
AU  - Guess, Norman F. (ed.)
TI  - Marketing manager's handbook
SN  - 8185674833
U1  - 658.8 
PY  - 1993///
CY  - New Delhi
PB  - UBS Publishers' Distributors Ltd.
KW  - appraising and controlling the marketing programme
KW  - international marketing
KW  - marketing management
KW  - marketing objectives
KW  - marketing plan
KW  - marketing research
KW  - organising and staffing marketing function
ER  -