Hodgson, Richard S. <br/><br/>
Direct mail and mail order handbook 
by Richard S. Hodgson 
 - 3rd ed. 
 - New Delhi:   UBS Publishers' Distributors  1980 
 - 1538p., app.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>8185674841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>basics<br/>computer<br/>couponing<br/>direct mail<br/>format<br/>fund raising<br/>industrial<br/>mail order<br/>mailing list<br/>merchandising<br/>planning<br/>printing<br/>promoting services<br/>retail<br/>sampling<br/>syndicated mailing
<br/><br/><label>Dewey Class. No.: </label>659.133  / HOD