TY  - BOOK
AU  - Hodgson, Richard S.
TI  - Direct mail and mail order handbook
SN  - 8185674841
U1  - 659.133 
PY  - 1980///
CY  - New Delhi: 
PB  - UBS Publishers' Distributors
KW  - basics
KW  - computer
KW  - couponing
KW  - direct mail
KW  - format
KW  - fund raising
KW  - industrial
KW  - mail order
KW  - mailing list
KW  - merchandising
KW  - planning
KW  - printing
KW  - promoting services
KW  - retail
KW  - sampling
KW  - syndicated mailing
ER  -