Smarta, Raja B. <br/><br/>
Strategic pharmaceutical marketing 
by Raja B. Smarta 
 - New Delhi:   Wheeler Publishing  1994 
 - xvii, 289p., bib., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>8185814511 
<br/><br/><label>Subjects--Topical Terms: </label><br/>evolution dynamics of physician patient therapy interaction<br/>implementation<br/>Indian environment<br/>leverage through positioning<br/>operationalizing the strategies<br/>pharmaceutical marketing<br/>role impact of communication promotion<br/>segmentation<br/>strategic advantage<br/>strategic marketing impact review
<br/><br/><label>Dewey Class. No.: </label>658.8  / SMA