Marconi, Joe <br/><br/>
Crisis marketing : when bad things happen to good companies 
by Joe Marconi 
 - New Delhi:   Affiliated East-West Press Pvt. Ltd.  1992 
 - ix, 216p., app., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>8185938016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing<br/>marketing ethics<br/>marketing process<br/>relationship marketing<br/>strategic approach
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR