TY  - BOOK
AU  - Marconi, Joe
TI  - Crisis marketing : when bad things happen to good companies
SN  - 8185938016
U1  - 658.8 
PY  - 1992///
CY  - New Delhi: 
PB  - Affiliated East-West Press Pvt. Ltd.
KW  - marketing
KW  - marketing ethics
KW  - marketing process
KW  - relationship marketing
KW  - strategic approach
ER  -