TY  - BOOK
AU  - Rampal, M. K. (ed.)
AU  - Gupta, S. L. (ed.)
TI  - Case and simulations in marketing management
SN  - 8185989419
U1  - 658.8 
PY  - 1999///
CY  - Delhi
PB  - Galgotia Publishing Company
KW  - advertising
KW  - international communication
KW  - LPG zero to hero
KW  - marketing concepts
KW  - marketing research
KW  - rural market rating
KW  - sales and distribution
KW  - services
ER  -