Srivastava, K. K. <br/><br/>
Consumer behaviour : in Indian context 
by K. K. Srivastava and Sujata Khandai 
 - New Delhi:   Galgotia Publishing Company  2002 
 - xvii, 605p., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>8185989834 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer orientation<br/>customer relationship<br/>influences on consumer behaviour<br/>lifestyle<br/>market segmentation<br/>motivation<br/>outlets selection
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SRI