TY  - BOOK
AU  - Srivastava, K. K.
AU  - Khandai, Sujata
TI  - Consumer behaviour : in Indian context
SN  - 8185989834
U1  - 658.8342 
PY  - 2002///
CY  - New Delhi: 
PB  - Galgotia Publishing Company
KW  - customer orientation
KW  - customer relationship
KW  - influences on consumer behaviour
KW  - lifestyle
KW  - market segmentation
KW  - motivation
KW  - outlets selection
ER  -