Warner, Fara <br/><br/>
The power of the purse : how smart businesses are adapting to the world's most important consumers women 
by Fara Warner 
 - New Jersy:   Pearson Education, Inc.  2006 
 - xxiv, 216p., endnotes, bib, ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0131855190 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior<br/>diamonds and dollars<br/>finding the goddess<br/>marketing<br/>McDonald's discovers<br/>property to partnerships<br/>selling<br/>toppling barbie<br/>women consumers<br/>women in advertising
<br/><br/><label>Dewey Class. No.: </label>658.834082  / WAR