Felton, George <br/><br/>
Advertising : concept and copy 
by George Felton 
 - Englewood Cliffs:   Prectice-Hall, Inc  1994 
 - xii, 356p., ind.  27 cm x 21 cm 
<br/><br/><label>ISBN: </label>0131896555 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising genres<br/>analyze marketplace<br/>body copy<br/>creating  advertising strategy<br/>graphic design<br/>headlines visual<br/>kinds of strategy<br/>metaphors<br/>power of fact personality<br/>radio<br/>reach your product<br/>reversal<br/>toolbox<br/>TV<br/>two-fers<br/>understand consumer behaviour<br/>vouce<br/>write strategy management<br/>writing well
<br/><br/><label>Dewey Class. No.: </label>659.1322  / FEL