TY  - BOOK
AU  - Felton, George
TI  - Advertising : concept and copy
SN  - 0131896555
U1  - 659.1322 
PY  - 1994///
CY  - Englewood Cliffs: 
PB  - Prectice-Hall, Inc
KW  - advertising genres
KW  - analyze marketplace
KW  - body copy
KW  - creating  advertising strategy
KW  - graphic design
KW  - headlines visual
KW  - kinds of strategy
KW  - metaphors
KW  - power of fact personality
KW  - radio
KW  - reach your product
KW  - reversal
KW  - toolbox
KW  - TV
KW  - two-fers
KW  - understand consumer behaviour
KW  - vouce
KW  - write strategy management
KW  - writing well
ER  -