TY  - BOOK
AU  - Rahman, Samiuddin, M. (ed.)
AU  - Saxena, Anjila (ed.)
AU  - Dwivedi, Harsh (ed.)
TI  - Rural marketing : thrust and challenges
SN  - 8186803149
U1  - 658.81734 
PY  - 1997///
CY  - New Delhi: 
PB  - National Publishing House
KW  - case studies
KW  - consumer behaviour
KW  - co-operative
KW  - distribution
KW  - growth
KW  - information systems
KW  - needs
KW  - problems
KW  - rural market
KW  - rural marketing
KW  - specifics
KW  - strategies
ER  -