Urban, Glen L. <br/><br/>
Design and marketing of new products 
by Glen L. Urban and John R. Hauser 
 - 2nd ed. 
 - New Jersey:   Prentice-Hall, Inc.  1998 
 - xxvii,701p., bib., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0132016664 
<br/><br/><label>Subjects--Topical Terms: </label><br/>design processtesting and improving new products<br/>implementing the process<br/>innovation strategy<br/>opportunity identification<br/>product introduction<br/>profit management
<br/><br/><label>Dewey Class. No.: </label>658.5752  / URB