Mukherji, G. B. <br/><br/>
Introduction to social marketing 
by G. B. Mukherji 
 - New Delhi:   Indian Research Press  2004 
 - xv, 294p., ann., bib.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>818835306X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>development<br/>essentials marketing<br/>social marketing<br/>understanding behaviour
<br/><br/><label>Dewey Class. No.: </label>658.8  / MUK