TY  - BOOK
AU  - Mukherji, G. B.
TI  - Introduction to social marketing
SN  - 818835306X
U1  - 658.8 
PY  - 2004///
CY  - New Delhi: 
PB  - Indian Research Press
KW  - development
KW  - essentials marketing
KW  - social marketing
KW  - understanding behaviour
ER  -