Kambhammettu,Shyam Shunder (ed.) <br/><br/>
Brand valuation : concepts and applications 

 - Hyderabad:  Le Magnus University Press,  2005. 
 - xvi, 243p.  21 cm x 14 cm 
<br/><br/><label>ISBN: </label>8189333097 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand equity<br/>branding<br/>brands and tax planning<br/>intellectual capital<br/>leverage brands<br/>trademarks<br/>understanding
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA