TY  - BOOK
AU  - Kambhammettu,Shyam Shunder (ed.)
TI  - Brand valuation : concepts and applications
SN  - 8189333097
U1  - 658.827 
PY  - 2005///
CY  - Hyderabad
PB  - Le Magnus University Press
KW  - brand equity
KW  - branding
KW  - brands and tax planning
KW  - intellectual capital
KW  - leverage brands
KW  - trademarks
KW  - understanding
ER  -