Kumar, Ajay <br/><br/>
Brand management : text and cases 
by Ajay Kumar 
 - Delhi:   Wisdom Publications  2005 
 - 225p., ref.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>8189547003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand<br/>equity<br/>extension<br/>global branding<br/>integrated brand management<br/>media<br/>personality<br/>positioning<br/>service<br/>strategic brand management<br/>strategy<br/>technology<br/>valuation
<br/><br/><label>Dewey Class. No.: </label>658.827  / KUM