TY  - BOOK
AU  - Kumar, Ajay
TI  - Brand management : text and cases
SN  - 8189547003
U1  - 658.827 
PY  - 2005///
CY  - Delhi: 
PB  - Wisdom Publications
KW  - brand
KW  - equity
KW  - extension
KW  - global branding
KW  - integrated brand management
KW  - media
KW  - personality
KW  - positioning
KW  - service
KW  - strategic brand management
KW  - strategy
KW  - technology
KW  - valuation
ER  -