TY  - BOOK
AU  - Doty, Dorothy I.
AU  - Pincus, Marilyn
TI  - Publicity and public relations
SN  - 8189975315
U1  - 659.2 
PY  - 2007///
CY  - Chennai: 
PB  - Westland Books Pvt. Ltd.
KW  - market segments
KW  - networking
KW  - photography
KW  - position on positioning
KW  - public relations
KW  - publicity campaing
KW  - writing news release
ER  -