Hooley, Graham J. <br/><br/>
Marketing strategy and competitive positioning 
by Graham J. Hooley, John A. Saunders and Nigel F. Piercy 
 - 2nd ed. 
 - Hertfordshire:   Prentice Hall Europe  1998 
 - xiii, 482p., ind.   24 cm x 17 cm 
<br/><br/><label>ISBN: </label>0133712532 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competitive market analysis<br/>future competitive positions<br/>identifying current<br/>management<br/>marketing strategy<br/>positioning strategies<br/>target marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / HOO