TY  - BOOK
AU  - Hooley, Graham J.
AU  - Piercy, Nigel F.
AU  - Saunders, John A.
TI  - Marketing strategy and competitive positioning
SN  - 0133712532
U1  - 658.802 
PY  - 1998///
CY  - Hertfordshire: 
PB  - Prentice Hall Europe
KW  - competitive market analysis
KW  - future competitive positions
KW  - identifying current
KW  - management
KW  - marketing strategy
KW  - positioning strategies
KW  - target marketing
ER  -