TY  - BOOK
AU  - Larreche, Jean-Claude
AU  - Weinstein, David
TI  - Industrat : the strategic industrial marketing simulation
SN  - 0134591577
U1  - 658.802 
PY  - 1988///
CY  - Englewood Cliffs: 
PB  - Prentice Hall
KW  - administructure of industart firm
KW  - excution
KW  - industart procedure
KW  - industrail competitive setting
KW  - information for marketing strategies
ER  -