Lovelock, Christopher H. <br/><br/>
Services marketing 
by Christopher H. Lovelock 
 - 3rd ed. 
 - London:   Prentice-Hall International  1996 
 - xii, 660p., app., bib., ind.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0134613775 
<br/><br/><label>Subjects--Topical Terms: </label><br/>challenges<br/>senior management<br/>strategic issues<br/>tools for service marketers<br/>understanding services
<br/><br/><label>Dewey Class. No.: </label>658.804  / LOV