TY  - BOOK
AU  - Lovelock, Christopher H.
TI  - Services marketing
SN  - 0134613775
U1  - 658.804 
PY  - 1996///
CY  - London: 
PB  - Prentice-Hall International
KW  - challenges
KW  - senior management
KW  - strategic issues
KW  - tools for service marketers
KW  - understanding services
ER  -