Niefeld, Jaye Sutter <br/><br/>
The making of an advertising campaign 
by Jaye Sutter Niefeld 
 - New Jersey:   Prentice-Hall, Inc.  1989 
 - vii, 102p.  29 cm x 21 cm 
<br/><br/><label>ISBN: </label>0135461936 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising campaign<br/>creative work<br/>media plan<br/>merchandising<br/>public relations<br/>target groups
<br/><br/><label>Dewey Class. No.: </label>659.113  / NIE