Thorson, Esther <br/><br/>
The principles of advertising at work 
by Esther Thorson 
 - Illinois:   NTC Business Books  1989 
 - xii, 241p.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>844231754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising impact<br/>advertising research<br/>advertising to children<br/>agencies<br/>agency-client relations<br/>clients<br/>creative agencies of 80s<br/>creative strategies<br/>execution<br/>legal advertising<br/>market segmentation<br/>media<br/>mergers<br/>Outdoor advertising<br/>political advertising<br/>positioning<br/>products<br/>social concerns
<br/><br/><label>Dewey Class. No.: </label>659.1  / THO