TY  - BOOK
AU  - Thorson, Esther
TI  - The principles of advertising at work
SN  - 844231754
U1  - 659.1 
PY  - 1989///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising impact
KW  - advertising research
KW  - advertising to children
KW  - agencies
KW  - agency-client relations
KW  - clients
KW  - creative agencies of 80s
KW  - creative strategies
KW  - execution
KW  - legal advertising
KW  - market segmentation
KW  - media
KW  - mergers
KW  - Outdoor advertising
KW  - political advertising
KW  - positioning
KW  - products
KW  - social concerns
ER  -