Minsky, Betty Jane <br/><br/>
Gimmicks make money in retailing 
by Betty Jane Minsky 
 - California:   Sage Publications Inc.  1995 
 - xii, 296p., ref., ind.  22 cm x 14 cm 
<br/><br/><label>ISBN: </label>870050958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>mailing service<br/>outdoor activity<br/>promotion<br/>selling<br/>shopping center<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / MIN