TY  - BOOK
AU  - Minsky, Betty Jane
TI  - Gimmicks make money in retailing
SN  - 870050958
U1  - 658.8 
PY  - 1995///
CY  - California: 
PB  - Sage Publications Inc.
KW  - mailing service
KW  - outdoor activity
KW  - promotion
KW  - selling
KW  - shopping center
KW  - strategy
ER  -