Winters, Arthur A. <br/><br/>
The creative connection : advertising copywriting and idea visualization 
by Arthur A. Winters, Shirley F. Milton, and visualized by Joseph Giano 
 - New York:   Fairchild Publications  1982 
 - xiii, 193p., glos., bib., ind.  30 cm x 23 cm 
<br/><br/><label>ISBN: </label>870053167 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising campaign<br/>advertising copy strategy<br/>body copy<br/>broadcast copywriting for radio television<br/>copy for other media<br/>copy language<br/>copywriter<br/>creative connection<br/>developing copy<br/>headlines<br/>idea visualization perceptual language for copywriters<br/>legals<br/>mandatories<br/>vizthink exercises<br/>vizthinking
<br/><br/><label>Dewey Class. No.: </label>659.1322  / WIN