TY  - BOOK
AU  - Engeseth, Stefan
TI  - Detective marketing : creative common sense in business
SN  - 9163113899
U1  - 658.8 
PY  - 2004///
CY  - : 
PB  - Stefen Engeseth Publishing
KW  - advertising
KW  - branding
KW  - creating symbolic values
KW  - creative ability in business
KW  - creative communication
KW  - marketing
KW  - public relation
KW  - sales
KW  - visible service portfolio
ER  -