McDonald, Colin (ed.) <br/><br/>
ESOMAR handbook of market and opinion research 

 - 4th ed. 
 - Netherland:   ESOMAR Central Secretariat  1998 
 - xii, 1194p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>9232112717 
<br/><br/><label>Subjects--Topical Terms: </label><br/>brand<br/>communication of research results<br/>consumer panels<br/>cultural values<br/>customer satisfaction research<br/>data processing<br/>employee<br/>financial<br/>geodemographics<br/>Indian market life styles<br/>market research studies<br/>Marketing intelligence<br/>media<br/>opinion polling<br/>packaging<br/>pricing<br/>qualitative research<br/>quantitative research<br/>research among children<br/>retail marketing<br/>samplling<br/>segmentation
<br/><br/><label>Dewey Class. No.: </label>658.834  / ESO