TY  - BOOK
AU  - McDonald, Colin (ed.)
AU  - Vangelder, Phyllis (ed.)
TI  - ESOMAR handbook of market and opinion research
SN  - 9232112717
U1  - 658.834 
PY  - 1998///
CY  - Netherland: 
PB  - ESOMAR Central Secretariat
KW  - brand
KW  - communication of research results
KW  - consumer panels
KW  - cultural values
KW  - customer satisfaction research
KW  - data processing
KW  - employee
KW  - financial
KW  - geodemographics
KW  - Indian market life styles
KW  - market research studies
KW  - Marketing intelligence
KW  - media
KW  - opinion polling
KW  - packaging
KW  - pricing
KW  - qualitative research
KW  - quantitative research
KW  - research among children
KW  - retail marketing
KW  - samplling
KW  - segmentation
ER  -