Ariely, Dan <br/><br/>
Predictably irrational : the hidden forces that shape our decisions 
by Dan Ariely 
 - London:   HarperCollins Publishers  2008 
 - xxii, 280p., bib., ind.  20 cm x 13 cm 
<br/><br/><label>ISBN: </label>9780007368549 
<br/><br/><label>Subjects--Topical Terms: </label><br/>consumer behavior<br/>cost of cost zero<br/>cost of social norms<br/>decision making<br/>economics<br/>effect of expectations<br/>fallacy of supply and demmand<br/>influennce of arousal<br/>poer of price<br/>procrastination and self control<br/>psychological aspects<br/>reasoning<br/>thought and thinking<br/>truth about relativity
<br/><br/><label>Dewey Class. No.: </label>158.83  / ARI