TY  - BOOK
AU  - Ariely, Dan
TI  - Predictably irrational : the hidden forces that shape our decisions
SN  - 9780007368549
U1  - 158.83 
PY  - 2008///
CY  - London: 
PB  - HarperCollins Publishers
KW  - consumer behavior
KW  - cost of cost zero
KW  - cost of social norms
KW  - decision making
KW  - economics
KW  - effect of expectations
KW  - fallacy of supply and demmand
KW  - influennce of arousal
KW  - poer of price
KW  - procrastination and self control
KW  - psychological aspects
KW  - reasoning
KW  - thought and thinking
KW  - truth about relativity
ER  -