Mowen, John C. <br/><br/>
Consumer behaviour 
by John C. Mowen and Michael Minor 
 - 5th ed. 
 - New Delhi:   Prentice-Hall of India Private Limited  1998 
 - xxi, 696p., ind.  25 cm x 20 cm 
<br/><br/><label>ISBN: </label>0137700415 
<br/><br/><label>Subjects--Topical Terms: </label><br/>attitudes<br/>behaviour change<br/>behaviour learning<br/>brand loyalty<br/>consumer behaviour<br/>consumer environment<br/>consumer satisfaction<br/>marketing manager<br/>motivation<br/>personality<br/>persuasive communications<br/>psychographics
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MOW