TY  - BOOK
AU  - Mowen, John C.
AU  - Minor, Michael
TI  - Consumer behaviour
SN  - 0137700415
U1  - 658.8342 
PY  - 1998///
CY  - New Delhi: 
PB  - Prentice-Hall of India Private Limited
KW  - attitudes
KW  - behaviour change
KW  - behaviour learning
KW  - brand loyalty
KW  - consumer behaviour
KW  - consumer environment
KW  - consumer satisfaction
KW  - marketing manager
KW  - motivation
KW  - personality
KW  - persuasive communications
KW  - psychographics
ER  -