Stempel, Guido H. (ed.) <br/><br/>
Research methods in mass communication 

 - 2nd ed. 
 - Englewood Cliff:   Prentice-Hall, Inc.  1989 
 - ix, 418p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0137739877 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication research methodology<br/>content analysis<br/>ethical issues<br/>experimental research<br/>historical<br/>legal<br/>mass media research methodology<br/>qualitative<br/>statistical tools<br/>survey<br/>theory construction
<br/><br/><label>Dewey Class. No.: </label>302.23  / RES