TY  - BOOK
AU  - Stempel, Guido H. (ed.)
AU  - Westley, Bruce H. (ed.)
TI  - Research methods in mass communication
SN  - 0137739877
U1  - 302.23 
PY  - 1989///
CY  - Englewood Cliff: 
PB  - Prentice-Hall, Inc.
KW  - communication research methodology
KW  - content analysis
KW  - ethical issues
KW  - experimental research
KW  - historical
KW  - legal
KW  - mass media research methodology
KW  - qualitative
KW  - statistical tools
KW  - survey
KW  - theory construction
ER  -