Urban, Glen L. <br/><br/>
Advanced marketing strategy : phenomenon, analysis, and decisions 
by Glen L. Urban and Steven H. Star 
 - New Jersey:   Prentice-Hall Inc.  1991 
 - xx, 563p., ref., ind.  26 cm x 21 cm 
<br/><br/><label>ISBN: </label>0138519404 
<br/><br/><label>Subjects--Topical Terms: </label><br/>competitive behaviour<br/>control<br/>customer decision making<br/>decision making<br/>Godfather's Pizza<br/>life cycles<br/>management of established products<br/>market response<br/>market segmentation<br/>marketing management<br/>product line<br/>product positioning<br/>strategic planning<br/>tactics<br/>worldwide corporate strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  / URB